SF Business Times: SMASHsolar Makes Solar a Snap to Install

SMASHsolar panels can be installed in half the time of other systems.

SMASHsolar panels can be installed in half the time of other systems.

SMASHsolar is breaking down barriers to solar adoption with the world’s first snap together solar modules, known in the industry as “solar LEGOS®.”

By integrating standard frameless photovoltaic (PV) modules with patent-pending snap mounting, SMASHsolar installers can complete a job in half the time and dramatically reduce the cost of going solar.

“Richmond offers the space and ecosystem to innovate and successfully launch a hardware startup.”
— Troy Tyler, Co-founder and CEO, SMASHsolar

“It’s clear the solar industry’s rapid growth is reaching an inflection point where we have to leave behind outdated ideas and embrace the potential for full adoption of solar,” says Troy Tyler, SMASHsolar co-founder and CEO. “SMASHmount is a disruptive force that’s transforming residential installations.”

SMASH has invested thousands of hours in design and development at their Richmond lab and assembly facility.

“It was not easy finding a location that offers the space and ecosystem to innovate and successfully launch a hardware startup,” explains Tyler. “I am very proud of the world-class team we have assembled in the heart of Richmond. It’s a special place with a strong community of solar companies all dedicated to growing the solar industry.”

George Gutierrez, CEO of Solar Alliance in Texas, says SMASH “gives installers the competitive edge they need to win customers and cut costs.” As a participant in SMASH’s Innovator Program, Gutierrez and other qualified installers benefit from advanced access to integrated modules, training and sales support.

“Our goal is to design products that make solar power like any other household appliance – affordable, beautiful to live with and easy to install,” says Neil Goldberg, SMASHsolar’s co-founder and chief designer.

SMASHsolar’s innovations have earned it $1.5 million from the U.S. Department of Energy’s SunShot Initiative.